Google for Startups Cloud Program
Google Cloud
Worth
up to £276,500
Deadline
Rolling — no fixed deadline
What it is
These are in-kind Google Cloud credits, not a cash grant — up to $200,000 USD over two years for equity-funded startups (up to $350,000 for AI-first startups), or $2,000 over one year for unfunded startups, covering Google Cloud and Firebase usage.
Verified 2026-08-21 on startup.google.com/cloud/ (Google's own page): Start tier $2,000 USD over 1 year for startups without equity funding; Scale tier for equity-funded startups — $100,000 year one plus 20% of usage covered in year two up to an additional $100,000 (≈$200k over 2 years); AI-first tier up to $350,000 USD. Founded within 5 years of applying (10 years for Scale). Requires GCP billing account, public company website and matching email domain; per Google's AI page the AI tier requires a Vertex AI/Gemini-based product and qualifying VC funding (seed–Series A). valueMin/valueMax and capture.max are GBP approximations of the $2k–$350k USD range at ~0.79 — credits are in-kind USD, not cash. Global programme including UK businesses in all nations; applications rolling.
Official sourceDoes your business qualify?
Eligibility rules are where schemes get fiddly. GovOwed checks your business against Google for Startups Cloud Program — and every other UK scheme we track — in about 60 seconds, free. The £29 report then explains exactly why you qualify, drafts your answers and walks you through the real application step by step.
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Related schemes
Browse all schemesInformation, not financial advice; eligibility is decided by the funder. Contains public sector information licensed under the Open Government Licence v3.0. Schemes change — confirm details on the official page before applying.