Google Ad Grants (nonprofits)
Google for Nonprofits
Worth
up to £120,000
Deadline
Rolling - no fixed deadline
What it is
In-kind advertising credit for charities, not cash: Google Ad Grants gives eligible nonprofit charitable organisations US$10,000 per month of free text-based Google Search ads, activated through a verified Google for Nonprofits account.
Re-verified 2026-08-31 on Google for Nonprofits Ad Grants offering page: live, US$10,000 USD of in-kind search advertising per month for text ads, activated after the organisation is verified through Google for Nonprofits. valueMax and capture max are the US$120,000/year equivalent of the funder's stated monthly amount, USD not GBP, and never paid as cash. Eligibility per Google for Nonprofits: a nonprofit charitable organisation in good standing meeting full country-specific requirements (expressed as legalForm = charity); explicitly not a for-profit SMB grant. Ongoing Ad Grants account/programme policies apply to keep the grant; the rescue's specific 5% CTR figure was not re-verified today.
Official sourceDoes your business qualify?
Eligibility rules are where schemes get fiddly. GovOwed checks your business against Google Ad Grants (nonprofits) — and every other UK scheme we track — in about 60 seconds, free. The £29 report then explains exactly why you qualify, drafts your answers and walks you through the real application step by step.
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Related schemes
Browse all schemesInformation, not financial advice; eligibility is decided by the funder. Contains public sector information licensed under the Open Government Licence v3.0. Schemes change — confirm details on the official page before applying.